Finally, the film's trailer is out. Red Chillies Entertainment launched the trailer on 21 July and it appears to be another quintessential-Imtiaz Ali 'strangers-find-love-in-a-journey' saga.
The 3-minute-long trailer contains scenes straight from the five already-launched mini trails. What is new is the strong undercurrent of a budding romance between the two protagonists which amplifies as the trailer progresses. In a candid conversation, Sejal tells Harry that she isn't one of those women who leaves her fiance for a tourist guide.
The subtle romantic relationship between these two strangers is what that gives meaning to the film's tagline - 'What you seek...is seeking you!'
Their unique promotional strategy of releasing a string of half-a-minute-long trailers which were named 'minitrails' introduced the two characters, Harry and Sejal, to the audience and delved into their lives gradually, making sure too much of the story isn't revealed.
Even the songs of the film were launched in the most social-media friendly manner encouraging maximum audience participation. The songs have also been recorded and released in 11 languages including Tamil, Telugu, Bengali, Gujarati and Arabic.
The actors did everything — from club hopping in Mumbai to promote their song 'Beech Beech Mein', the #HarrySeekingSejal contest where SRK asked the audience to find the city in India with the most number of Sejals and he would visit there (which he actually did) or the recent 'Butterfly' song, whose teaser was launched on Twitter and viewers had to tweet using #ButterflyTeaser in order to unlock the teaser video.
Presented by Red Chillies Entertainment, Jab Harry Met Sejal stars Shah Rukh as a Punjabi guy called Harinder Singh Nehra and Anushka Sharma as a Gujarati girl named Sejal Parikh.
The film is expected to release on 4 August.
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